Banner ads make up a primary form of online advertising. These square images or animated elements become visible on websites and aim to attract user attention, ultimately driving traffic. Banner ads can be found throughout numerous online platforms, including news sites. They function by engagement with the banner, which typically leads to a websit

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who exploit systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in gra